#DIEHARDISBACK
This was a dream project. Relaunching a classic American Brand like DieHard batteries with a childhood hero like Bruce Willis will be hard to top for me. Not only did I have a chance to write a new chapter in the DIE HARD movie franchise - but this project earned over 2 billion impressions and had people talking all over the world about DieHard batteries after it aired.
Oh and it was all done in the midst of the global pandemic in 2020.
The Case Study
The good thing about submitting something for a lot of awards is you have to make a succinct case study video. This one explains how we brought the project to life in a much more exciting manner that words on web page. Enjoy!
