AT&T x NBA

When tasked with coming up with activation plans for AT&T’s sponsorship of the Bulls, Spurs, Mavs and Rockets - I suggested we combine all of the budgets, convert player appearance days into production days and utilize team social assets to post mini-content series’ featuring players to optimize program engagement. We were able to turn one 8-hour day with each player into 5-episodes meant for team Facebook and YouTube channels and maximize the spend by combining budgets.
Examples below of our series with Denzel Valentine of the Chicago Bulls.