Working at The Star
I always encourage sponsorship clients to pool their assets together to make programs bigger. In this instance it was AT&T and the ask was to find the. best way to use a handful of Cowboys Facebook posts. Instead of just putting out something static or random promoting AT&T alone, I convinced them to also utilize their player deal with Dak to create some engaging videos to be posted in the form of a short series.
The resulting videos featured Dak competing is some fun contests against fans, former and fellow players.
Two examples below - and when I find the rest I’ll post them too.