You’re damn right she’s a diehard…

Kirstie Ennis is a Marine Veteran who lost her leg in a helicopter accident when she was serving overseas. But that didn’t stop her from becoming a world-famous mountain climber who has attempted to summit Everest multiple times and won’t quit until she succeeds.
That’s why my team wanted to feature her story as a DieHard story.

This video was the beginning of a docu-series focusing on real-life diehards that would be brought to consumers by the DieHard battery brand.
The :60 piece ran in movie theaters across the country as a continuation of our DIEHARDS CHOOSE DIEHARD campaign. I think Kirstie’s story is worthy of the big screen.