Save at the Pump!
My very first spot for Advance Auto Parts was meant to be a small little piece of OLV featuring NASCAR drivers Ryan Blaney and Joey Logano to promote a partnership between Shell and Advance Auto Parts that gave loyalty customers a chance to save on their fuel purchase at Shell. Since you never know what you might get acting-wise out of athletes, I kept it the script pretty brick to forehead. The NASCAR crowd loved it and starting to use the phrase “Save at the Pump!” in their Twitter convos on race days.
Meet Ed Vance
Ed Vance for Advance…get it?
That’s right we launched the first ever bi-lingual brand spokes-character for Advance Auto Parts which meant every spot we made was shot in English and Spanish. In addition to some of the spots below we created an entire social media eco-system for Ed with a focus on TikTok and Meta - which meant piggybacking lean social productions right before or after broadcast shoots. It also meant I concepted, produced and provided creative direction for hundreds of videos assets in a very short amount of time.
More Ed…
The Ed Vance campaign continued with spots promoting Advance Team Members and their curbside services, the retailer’s motor oil offerings and of course, their DieHard battery brand.